Corporate Profile

THE WHOLE SELF® Mindful Skincare™ is both a brand name and a division of The Whole Self® Company, headquartered in Ontario, California. As the innovative category leader and founder of ‘mindful’ health and beauty products, The Whole Self Company proudly launches its luxe new mindful skin care collection, created to work in tandem with healthcare professionals and their patients. The holistic health-centric brand is the most recent addition to other brands including cosmetics, fragrance, and baby care.

The Whole Self® Company, which recently became a DBA of the long-established EdZen Solutions®, remains a shared vision among healthcare professionals and technologists who believe that health care is a journey of compassion. Company CEO, founder and healthcare professional, Amabel De Leon, shares her mission: to enhance the experiences of healthcare professionals, patients and their families with high-quality, innovative products.

“Recognizing the challenges in healthcare, we strived to simplify processes, improve patient care, and simply bring comfort to those in need. This understanding gave birth to EdZen Solutions®, and now continues under its new name, The Whole Self® Company. We are very excited about this new transition which expands our outreach to our loyal target customers over the years.”

— AMABEL DE LEON, FOUNDER